Course curriculum

    1. Course introduction

    1. Section 1 introduction - Understanding consumer behaviour

    2. Lesson 1.1 - What is consumer behaviour

    3. Lesson 1.2 - The decision-making process

    4. Lesson 1.3 - Psychological factors affecting consumer behaviour

    5. Section 1 conclusion

    6. Section 1 quiz

    1. Section 2 introduction - Social and cultural influences on_consumer_behaviour

    2. Lesson 2.1 - The impact of culture.

    3. Lesson 2.2 - Social class and consumer behaviour

    4. Lesson 2.3 - The influence of reference groups and opinion leaders

    5. Section 2 conclusion

    6. Section 2 quiz

    1. Secton 3 introduction - Personal and situational factors

    2. Lesson 3.1 - Personal influences on consumer behaviour

    3. Lesson 3.2 - Situational influences

    4. Lesson 3.3 - Consumer attitudes and behavioural change

    5. Section 3 conclusion

    6. Section 3 quiz

    1. Course conclusion

    2. Course final quiz

About this course

  • 21 lessons
  • 1.5 hours of video content