Course curriculum

    1. Course introduction

    1. Section 1 introduction - The basics of marketing

    2. Lesson 1.1 - What is marketing?

    3. Lesson 1.2 - The role of marketing in business

    4. Lesson 1.3 - An introduction to the marketing mix

    5. Section 1 conclusion

    6. Section 1 quiz

    1. Section 2 introduction - The marketing mix

    2. Lesson 2.1 - Product

    3. Lesson 2.2 - Price

    4. Lesson 2.3 - Place

    5. Lesson 2.4 - Promotion

    6. Section 2 conclusion

    7. Section 2 quiz

    1. Section 3 introduction - Applying the marketing mix

    2. Lesson 3.1 - Creating a marketing plan

    3. Lesson 3.2 - Real-world applications

    4. Section 3 conclusion

    5. Section 3 quiz

    1. Course conclusion

    2. Course final quiz

About this course

  • 21 lessons
  • 1.5 hours of video content