Hains Academy

Course introduction

Section 1 introduction - Introduction to social media marketing

Lesson 1.1 - The role of social media in marketing

Lesson 1.2 - Understanding social media platforms

Lesson 1.3 - Setting social media marketing goals

Section 1 conclusion

Section 1 quiz

Section 2 introduction - Social media content and strategy

Lesson 2.1 - Creating engaging content

Lesson 2.2 - Building a social media content calendar

Lesson 2.3 – Paid social media advertising

Section 2 conclusion

Section 2 quiz

Section 3 introduction - Managing and measuring social media campaigns

Lesson 3.1 - Community management and engagement

Lesson 3.2 - Social media analytics

Lesson 3.3 - Influencer marketing and partnerships

Section 3 conclusion

Section 3 quiz

Course conclusion

Final quiz