Course curriculum

    1. Course introduction

    1. Section 1 introduction – Introduction to PPC Advertising

    2. Lesson 1.1 - What is PPC advertising?

    3. Lesson 1.2 - How PPC works

    4. Lesson 1.3 - Setting PPC goals

    5. Section 1 conclusion

    6. Section 1 quiz

    1. Section 2 introduction – Creating and managing PPC campaigns

    2. Lesson 2.1 - Keyword research for PPC

    3. Lesson 2.2 – Writing an effective ad copy

    4. Lesson 2.3 - Structuring your PPC campaign

    5. Lesson 2.4 - Budgeting and bidding strategies

    6. Section 2 conclusion

    7. Section 2 quiz

    1. Section 3 introduction – Optimising and measuring PPC Performance

    2. Lesson 3.1 - Monitoring and analysing PPC data

    3. Lesson 3.2 - A/B Testing and optimisation

    4. Lesson 3.3 - Scaling successful PPC campaigns

    5. Section 3 conclusion

    6. Section 3 quiz

    1. Course conclusion

    2. Final quiz

About this course

  • Free
  • 22 lessons
  • 1 hour of video content

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