Course curriculum

    1. Course Introduction

    1. Section 1 introduction – Introduction to integrated marketing communications

    2. Lesson 1.1 - What is Integrated Marketing Communications?

    3. Lesson 1.2 - The evolution of integrated marketing communications

    4. Lesson 1.3 - Core components of integrated marketing communications

    5. Section 1 Conclusion

    6. Section 1 quiz

    1. Section 2 introduction – Developing an IMC strategy

    2. Lesson 2.1 - Setting IMC objectives and goals

    3. Lesson 2.2 - Audience segmentation and targeting

    4. Lesson 2.3 - Crafting a consistent brand message

    5. Section 2 Conclusion

    6. Section 2 quiz

    1. Section 3 introduction – Executing and evaluating IMC campaigns

    2. Lesson 3.1 - Coordinating multi-channel campaigns

    3. Lesson 3.2 - Measuring IMC effectiveness

    4. Lesson 3.3 - Adapting IMC strategies to market changes

    5. Section 3 Conclusion

    6. Section 3 quiz

    1. Course Conclusion

    2. Final quiz

About this course

  • Free
  • 21 lessons
  • 1.5 hours of video content

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