Course curriculum

    1. Course Introduction

    1. Section 1 introduction – Introduction to Public Relations (PR)

    2. Lesson 1.1 - What is public relations?

    3. Lesson 1.2 - The history and evolution of public relations

    4. Lesson 1.3 - The core functions of public relations

    5. Section 1 Conclusion

    6. Section 1 quiz

    1. Section 2 introduction – Crafting a PR strategy

    2. Lesson 2.1 - Setting PR objectives and goals

    3. Lesson 2.2 - Building media relationships

    4. Lesson 2.3 - Creating press releases and media kits

    5. Section 2 Conclusion

    6. Section 2 quiz

    1. Section 3 introduction – Reputation management

    2. Lesson 3.1 - Understanding brand reputation

    3. Lesson 3.2 - Crisis management and communication

    4. Lesson 3.3 - Online Reputation Management (ORM)

    5. Section 3 Conclusion

    6. Section 3 quiz

    1. Course Conclusion

    2. Final quiz

About this course

  • Free
  • 21 lessons
  • 1.5 hours of video content

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