Course curriculum

    1. Course Introduction

    1. Section 1 introduction – Introduction to marketing analytics

    2. Lesson 1.1 - What is marketing analytics?

    3. Lesson 1.2 - Types of marketing data

    4. Lesson 1.3 - The marketing analytics process

    5. Section 1 Conclusion

    6. Section 1 quiz

    1. Section 2 introduction – Key marketing metrics

    2. Lesson 2.1 - Website and digital marketing metrics

    3. Lesson 2.2 - Social media metrics

    4. Lesson 2.3 - Email marketing metrics

    5. Lesson 2.4 - PPC and advertising metrics

    6. Section 2 Conclusion

    7. Section 2 quiz

    1. Section 3 introduction - Advanced analytics and reporting

    2. Lesson 3.1 - Attribution Models in Marketing

    3. Lesson 3.2 - Predictive analytics in marketing

    4. Lesson 3.3 - Creating and presenting marketing reports

    5. Section 3 Conclusion

    6. Section 3 quiz

    1. Course Conclusion

About this course

  • Free
  • 21 lessons
  • 1.5 hours of video content

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