Hains Academy

Course introduction

Section 1 introduction – Introduction to email marketing

Lesson 1.1 - The importance of email marketing

Lesson 1.2 – How to build and grow your email list

Lesson 1.3 - Email marketing laws and regulations

Section 1 conclusion

Section 1 quiz

Section 2 introduction – Crafting effective email campaigns

Lesson 2.1 - Types of email campaigns

Lesson 2.2 - Writing compelling email content

Lesson 2.3 - Designing your emails

Lesson 2.4 - A/B Testing and optimising emails

Section 2 conclusion

Section 2 quiz

Section 3 introduction – Managing and analysing email campaigns

Lesson 3.1 - Email automation

Lesson 3.2 - Tracking and measuring email performance

Lesson 3.3 - Maintaining email deliverability

Section 3 conclusion

Section 3 quiz

Course conclusion

Final quiz