Course curriculum

    1. Course introduction

    1. Section 1 introduction - Developing an integrated marketing plan

    2. Lesson 1.1 - The basics of marketing integration

    3. Lesson 1.2 – Crafting your integrated marketing strategy

    4. Section 1 conclusion

    5. Section 1 quiz

    1. Section 2 introduction - Digital marketing and social media strategies

    2. Lesson 2.1 - Digital marketing essentials

    3. Lesson 2.2 - Social media strategies for business growth

    4. Lesson 2.3 - Integrate digital tactics with overall marketing plans

    5. Section 2 conclusion

    6. Section 2 quiz

    1. Section 3 introduction - Brand development and management

    2. Lesson 3.1 - Building a brand identity

    3. Lesson 3.2 - Effective brand management

    4. Lesson 3.3 - Apply branding principles in real-world scenarios

    5. Section 3 conclusion

    6. Section 3 quiz

    1. Course conclusion

    2. Final quiz

About this course

  • 20 lessons
  • 1.5 hours of video content