Course curriculum

    1. Course introduction

    1. Section 1 introduction - Fundamentals of market research

    2. Lesson 1.1 – Introduction to market research

    3. Lesson 1.2 – The market research process

    4. Lesson 1.3 – Sampling methods.

    5. Lesson 1.4 - Case studies: Successful sampling strategies

    6. Section 1 conclusion

    7. Section 1 quiz

    1. Section 2 introduction - Data collection techniques

    2. Section 2 conclusion

    3. Lesson 2.1 - Surveys and questionnaires

    4. Lesson 2.2 - Interviews and focus groups

    5. Lesson 2.3 – Observational research

    6. Section 2 quiz

    1. Section 3 introduction - Data analysis and interpretation

    2. Lesson 3.1 - Quantitative data analysis

    3. Lesson 3.2 - Qualitative data analysis

    4. Lesson 3.3 - Reporting and presenting research findings

    5. Section 3 quiz

    1. Course conclusion

    2. Course final quiz

About this course

  • 21 lessons
  • 1.5 hours of video content