Market Research & Analysis

Part 2: Market Research & Analysis

Market Research and Analysis is the second instalment in the Entrepreneurial series. Master the latest techniques in market analysis, trend identification, and big data utilisation. Start now to elevate your skills!

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Course curriculum

1. Course introduction
1. Section 1 introduction - Techniques for in-depth market analysis
2. Lesson 1.1 - Introduction to in-depth market
3. Lesson 1.2 - Analytical frameworks and models
4. Lesson 1.3 - Key techniques for market
5. Lesson 1.4 - Success stories of in-depth market analysis
6. Section 1 conclusion
7. Section 1 quiz
1. Section 2 introduction - Identifying emerging trends and niche markets
2. Lesson 2.1 - Introduction to emerging trends
3. Lesson 2.2 - Strategies for identifying niche markets
4. Lesson 2.3 - Tools and resources for trend analysis
5. Section 2 conclusion
6. Section 2 quiz
1. Section 3 introduction - Utilising big data in market research
2. Lesson 3.1 - The role of big data in market analysis
3. Lesson 3.2 - Techniques for collecting and analysing big data
4. Lesson 3.3 - Real-world applications of big data in market research
5. Section 3 conclusion
6. Section 3 quiz
1. Section 4 introduction - Consumer behaviour analysis
2. Lesson 4.1 - Understanding consumer psychology
3. Lesson 4.2 - Methods for analysing consumer behaviour
4. Lesson 4.3 - Applying behaviour analysis to market strategies
5. Section 4 conclusion
6. Section 4 quiz
1. Section 5 introduction - Competitive analysis and strategic positioning
2. Lesson 5.1 - Conducting a competitive analysis
3. Lesson 5.2 - Identifying competitive advantages
4. Lesson 5.3 - Case studies on market positioning
5. Section 5 conclusion
6. Section 5 quiz
1. Section 6 introduction - Integrating social media analytics into market research
2. Lesson 6.1 - The power of social media in market research
3. Lesson 6.2 - Analysing social media data for market insights
4. Lesson 6.3 - Case studies on social media analytics in action
5. Section 6 conclusion
6. Section 6 quiz
1. Section 7 introduction - Forecasting and predictive analysis in market research
2. Lesson 7.1 - Introduction to forecasting models
3. Lesson 7.2 - Techniques for predictive analysis
4. Lesson 7.3 - Applying predictive analysis in market research
5. Section 7 conclusion
6. Section 7 quiz
1. Section 8 introduction - Developing and implementing effective survey strategies
2. Lesson 8.1 - Crafting effective surveys
3. Lesson 8.2 - Best practices for survey implementation
4. Lesson 8.3 - Analysing survey data
5. Section 8 conclusion
6. Section 8 quiz
1. Section 9 introduction - Ethics and best practices in market research
2. Lesson 9.1 - Ethical considerations in market research
3. Lesson 9.2 - Ensuring data privacy and consent
4. Lesson 9.3 - Establishing best practices
5. Section 9 conclusion
6. Section 9 quiz
1. Course conclusion

About this course

57 lessons
2.5 hours of video content

Course introduction

Section 1 introduction - Techniques for in-depth market analysis

Section 2 introduction - Identifying emerging trends and niche markets

Section 3 introduction - Utilising big data in market research

Section 4 introduction - Consumer behaviour analysis

Section 5 introduction - Competitive analysis and strategic positioning

Section 6 introduction - Integrating social media analytics into market research

Section 7 introduction - Forecasting and predictive analysis in market research

Section 8 introduction - Developing and implementing effective survey strategies

Section 9 introduction - Ethics and best practices in market research

Course conclusion

About this course