Course curriculum

    1. Course introduction

    1. Section 1 introduction - Introduction to digital marketing

    2. Lesson 1.1 - What is digital marketing?

    3. Lesson 1.2 - Key components of digital marketing

    4. Lesson 1.3 - The digital marketing landscape

    5. Section 1 conclusion

    6. Section 1 quiz

    1. Section 2 Introduction

    2. Lesson 2.1 - Search Engine Optimisation (SEO)

    3. Lesson 2.2 - Search Engine Marketing (SEM)

    4. Lesson 2.3 - Social media marketing

    5. Lesson 2.4 - Content marketing

    6. Lesson 2.5 - Email marketing

    7. Section 2 conclusion

    8. Section 2 quiz

    1. Section 3 introduction - Digital marketing strategy and analytics

    2. Lesson 3.1 - Develop a digital marketing strategy

    3. Lesson 3.2 - Digital marketing analytics

    4. Lesson 3.3 - Integrating digital marketing with traditional marketing

    5. Section 3 conclusion

    6. Section 3 quiz

    1. Course conclusion

    2. Course final quiz

About this course

  • Free
  • 23 lessons
  • 1.5 hours of video content

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