Course curriculum

    1. Course Introduction

    1. Section 1 introduction - Introduction to content marketing

    2. Lesson 1.1 - What is content marketing?

    3. Lesson 1.2 - The content marketing funnel

    4. Lesson 1.3 - Content marketing strategy

    5. Section 1 conclusion

    6. Section 1 quiz

    1. Section 2 introduction - Creating and distributing content

    2. Lesson 2.1 - Types of content

    3. Lesson 2.2 - The art of copywriting

    4. Lesson 2.3 - Content distribution channels

    5. Section 2 conclusion

    6. Section 2 quiz

    1. Section 3 introduction - Content optimisation and measurement

    2. Lesson 3.1 - SEO and content marketing

    3. Lesson 3.2 - Measuring content performance

    4. Lesson 3.3 - Content repurposing and updating

    5. Section 3 conclusion

    6. Section 3 quiz

    1. Course conclusion

    2. Final quiz

About this course

  • Free
  • 21 lessons
  • 1.5 hours of video content

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