Course curriculum

    1. Course introduction

    1. Section 1 introduction - Understanding branding

    2. Lesson 1.1 - What is a brand?

    3. Lesson 1.2 - Brand identity and image

    4. Lesson 1.3 - Brand equity and value

    5. Section 1 conclusion

    6. Section 1 quiz

    1. Section 2 introduction - Building and managing a brand

    2. Lesson 2.1 - Brand positioning

    3. Lesson 2.2 - Brand architecture

    4. Lesson 2.3 - Brand communication

    5. Section 2 conclusion

    6. Section 2 quiz

    1. Section 3 introduction - Brand management in practice

    2. Lesson 3.1 - Brand loyalty and consumer relationships

    3. Lesson 3.2 - Managing brand crises

    4. Lesson 3.3 - Global branding

    5. Section 3 conclusion

    6. Section 3 quiz

    1. Course conclusion

    2. Course final quiz

About this course

  • 21 lessons
  • 1.5 hours of video content